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Search results for “Meetings Imagined”
Programmatic ads could do better at targeting travelers abroad
04/08/2016
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4:26:51 PM
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Although smartphones are becoming essential devices for travellers today, advertisers fail to provide highly relevant ads to their locations and search history. The benefit of shortening a customer’s journey by showing them personalized ads related to those searches. What’s more, dynamic creative optimization (DCO) allows advertisers to customize their creative to the consumer.
The direct bookings challenge grows, as hotels lure business travelers
04/07/2016
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4:27:18 PM
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Hotels are bringing strong incentives to business travelers to encourage them to book directly. Research conducted in conjunction with GBTA shows 39 percent of UK business travelers book direct, with 33 percent in France and 35 percent in Germany. In the same survey across the same three countries, a surprising 62-84 percent of travelers say their company allowed direct bookings in some situations.
Robots and hotels – just expect simple tasks as of now
03/27/2016
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10:15:44 PM
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Robots as a proposition for hotels are exciting and can charm guests. But can they go beyond this and understand what guests want? Probably yes, they can in the future.
Looking back and ahead – ground transport’s next turn
12/28/2015
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6:01:18 PM
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Funding in ground transportation industry was not highly expected by some investors, however, with the combinations of some taxi APPs, providing standard service of high quality, adding new booking services and new transport products, it is expected that the sector will experience transformation and maintain growth.
New innovations take the stage at TravelDaily Lab
09/20/2015
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10:30:26 AM
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Finally, with bated breath, both the TravelDaily Innovator Award and People’s Choice Award of the event were presented to shopping site, shopnfly.
Airbnb makes a big corporate travel push through new travel management tools
07/21/2015
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5:50:15 PM
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Airbnb plans to introduce a revamped Airbnb for Business, which includes a central billing system and a dashboard for companies to track employee spending.
WeChat as a touchpoint – not only about business accounts or social ads
07/19/2015
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10:32:40 AM
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WeChat is embracing new features, including ones that promise to simplify our lives in a “connected” world. Marketers need to find ways to own the experience via this app.
How airlines might gouge you in the future: personalized pricing
06/18/2015
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10:12:00 AM
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How can four passengers who booked the same flight, on the same day at the same time, end up paying four different fares? Welcome to the (possible) future of personalized pricing.
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